How leading Dutch newspaper NRC adds integrity and improves future SEO results
How do publishers adapt now that fake news and misinformation are growing? In this case study, we take a look at NRC’s implementation of WordProof Timestamp to re-affirm its credibility and prepare for future SEO revolutions.
What is NRC?
NRC, short for NRC Handelsblad, is one of the biggest publishers with a daily newspaper in The Netherlands that has been around since 1970. Independence, integrity, transparency and ownership are important.
'Truth' has become subjective, which is a threat to NRC's values, credibility and existence
Timestamps make content verifiable, which re-affirms NRC's credibility in times of fake news
92% of Europeans give more trust to content if they know what organization and author was behind a piece of content.
90% of Europeans give more trust to content if they can see what changes had been made to the content over time.
89% of Europeans give more trust to content if they can easily research the reputation of the author.
NRC uses timestamps to authenticate content which enables verification, re-affirms credibility and prepares for SEO revolutions.
Misinformation is a big threat for the publishing industry and society as a whole. The credibility of NRC and the entire industry is at stake.
Chief Digital Officer at NRC
Timestamping on the blockchain made easy and scalable
Leading the way in SEO is a priority for SDIM and our client NRC. SDIM believes that the internet should maintain a reliable source of information. We believe it is our duty to help both users and search engines to achieve this.
SEO consultant at SDIM
Integrity of all NRC publications are secured and prepared for SEO revolutions
In five years from now, if you don’t timestamp your articles on the blockchain, you’re going to be considered a fraud.
CEO at Block.One